Campaign reports include detailed statistics (numbers, percentages and charts) on more than a dozen key metrics including:

• Demographic Summary
• Unique Click Throughs
• Mailing Effectiveness Index
• Action Tracking (Web Site Visits)
• Total Times Opened
• Bounce Message Detail
• Unique Messages Opened
• Spam Complaints
• Filter-Based Results
• Open Histogram
• Total Bounced Emails
• Total Unsubscribes
• Click-Throughs Histogram
• Unique Referrals
• Total Messages Sent
• List Quality Index
• Total Email Referrals