Email messages are easily personalised using our email merge "tags". Email merge tags are pulled directly from your customer/subscriber records (database), based on the demographic/profile fields you've created. You simply insert the email merge tags into the body of your message or subject line and when the message is emailed to your customers, the relevant information based on each customer's profile is automatically inserted into the message. Examples of email merge personalisation include: first name, company name, state, product interest, publication subscribe to, last hotel stayed at, most recent product category purchased, etc.